The strength of an opinion as supporting material rests on the

A) ethos of the person who holds it.
B) factual support that verifies it.
C) intelligence of the listener who accepts it.
D) importance of the issue addressed by it.
E) number of people who agree with it.


A

Communication & Mass Media

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_______________________ can be described the development of ideas, practices, products, and processes which meet needs in new ways

Fill in the blank with correct word

Communication & Mass Media

Forcing others to see every conflict your way, without compromising your views, is typical of this style of conflict management.

a. Dominating b. Integrating c. Obliging d. Avoiding

Communication & Mass Media

The major claim of Fishbein’s summative model of attitude is that one’s attitude toward an object is a result of his or her:

a. salient beliefs about the object b. positive beliefs about the object c. negative beliefs about the object d. relevant beliefs about the object

Communication & Mass Media

Which of the following statements correctly reflects your book's definition of gender?

a. It is based upon genetics only. b. It's a person's sex. c. It is a psychologically-based perception. d. Social experiences have little influence upon gender.

Communication & Mass Media