The major claim of Fishbein’s summative model of attitude is that one’s attitude toward an object is a result of his or her:

a. salient beliefs about the object
b. positive beliefs about the object
c. negative beliefs about the object
d. relevant beliefs about the object


a. salient beliefs about the object

Communication & Mass Media

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In his 1964 book Understanding Media, Marshall McLuhan predicted that the new mass media would retribalize the world—make it a global village— through nearly instantaneous visual and verbal communication across hemispheres

Indicate whether this statement is true or false.

Communication & Mass Media

What pieces of information about public officials did the Fourth Circuit say a watchdog blogger site was permitted to post in Ostergren v. Cuccinelli in 2011?

a) ZIP codes; b) Salaries; c) Social Security numbers; d) Email addresses; e) Postal addresses.

Communication & Mass Media

The internal dialectic that focuses on the need for predictability and routine in a relationship and the need for novelty and change in a relationship is ______.

a. connectedness–separateness (connection–autonomy) b. openness–closedness c. certainty–uncertainty (novelty–predictability) d. None of these are internal dialectics.

Communication & Mass Media

Which of the following scenarios is most inclusive?

a. A professor speaking to high school students about marriage and children. b. A priest speaking to a group of Muslims about the Bible. c. A group of construction workers meeting to discuss optimal tools. d. A teacher speaking to underprivileged children about vacationing in Europe.

Communication & Mass Media