Which of the following is most critical for successful niching?
A) catering to global markets
B) buzz marketing
C) follow-up
D) specialization
E) mass appeal of one idea
D
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Franchising is a form of ________
A) importing B) tactical alliance C) licensing D) joint venture E) direct investment
Potential products are more likely to be developed by salespeople who regularly interact with customers
Indicate whether the statement is true or false
Which of the following helps you retain the content of a speaker's message? A. Sit facing away from the speaker. B. Take minimal notes. C. Ensure that the speaker knows whether you agree or disagree with him or her at everystep of the speech
D. Identify the speaker's ideas and the connections among the ideas.
________ are intangible and represent formulated thoughts or opinions, whereas ________ are intangible products that cannot be touched, weighed, or measured.
A. products; services B. ideas; products C. ideas; services D. services; products E. products; ideas