Kevin uses words like "councilman and mailman" even though he knows not everyone in these jobs is a man. Kevin is using _____ language
a. generic
b. homophobic
c. concrete
d. denotative
a
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Most of the top-rated companies hire public relations firms that are engaged in promoting products and services through news releases, brochures, media tours, and special events
These firms also conduct surveys to gauge public perceptions and attitudes. Which statement justifies the assistance expected from PR firms by the companies? a) They provide professional expertise in reaching communication to the public at a national and international level. b) They advertise the company's products through certain communication channels. c) They market the company's products by thinking only of customers or potential buyers as the key public. d) They attract prospective clients by improving the company's image and brand value.
In the process of persuading your audience, it is most difficult to change listeners'
a. beliefs. b. values. c. emotions. d. attitudes.
Mike and Mary are in the "talking" stage of their relationship where they text and talk on the phone and in person to get to know one another better before pursuing their romance. Knapp and Vangelisti call this stage experimenting
Indicate whether this statement is true or false.
Immediacy means ______.
A. news is reported as soon as it occurs B. people want to know what is happening around them at any given point in time and they want to know before anyone else does C. stories are published and distributed as quickly as possible D. people forget what they have read quickly