Most of the top-rated companies hire public relations firms that are engaged in promoting products and services through news releases, brochures, media tours, and special events
These firms also conduct surveys to gauge public perceptions and attitudes.
Which statement justifies the assistance expected from PR firms by the companies?
a) They provide professional expertise in reaching communication to the public at a national and international level.
b) They advertise the company's products through certain communication channels.
c) They market the company's products by thinking only of customers or potential buyers as the key public.
d) They attract prospective clients by improving the company's image and brand value.
a
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Marie is in the market to purchase a new car. When a car commercial comes on TV she is more likely to use which route of persuasion to evaluate the message:
a. central b. peripheral c. both d. neither
With the following specific purpose statement, "To inform my audience about the major
works of Ernest Hemingway," the most appropriate organizational structure would probably be __________. a. spatial b. causal c. pro?con d. chronological e. problem?solution
Responding to a charge of wrongdoing against you by charging the other side with wrongdoing is called
a. begging the question. b. appeal to authority. c. argumentum ad populum. d. tu quoque.
Define perception checking and illustrate the three parts involved.
What will be an ideal response?