Making modifications to packaging or brand names involves the ____ component of the marketing mix.
A. price
B. promotion
C. market
D. distribution
E. product
Answer: E
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Linnear Corporation uses a job-order costing system with a single plantwide predetermined overhead rate based on machine-hours. The company based its predetermined overhead rate for the current year on the following data: ?Total machine-hours30,000?Total fixed manufacturing overhead cost$144,000?Variable manufacturing overhead per machine-hour$4.00Required:Calculate the estimated total manufacturing overhead for the year.
What will be an ideal response?
To standardize a variable, simply subtract the mean and divide the difference by the standard deviation
Indicate whether the statement is true or false
Entries for the bibliography for a report following the Chicago style
A) alphabetize magazine articles by the name of the magazine, if no author is cited. B) use quotation marks around the titles of articles from newspapers and journals. C) capitalize only the first words of titles of books and articles. D) use only the name of the principal author, followed by "et al." to represent any other authors.
Digital marketing through online, mobile, and social media provides a sense of brand engagement and community
Indicate whether the statement is true or false