Which of the following is a drawback of local marketing?
A) Local marketing increases manufacturing costs by reducing the economies of scale.
B) Local marketing requires specialization that is difficult to identify.
C) Local marketing is not profitable for most small firms.
D) Local marketing cannot accommodate the needs of modern buyers who are technology savvy.
E) Local marketing almost always results in brand dilution.
A
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Which of the following is a negotiation issue that is often used in fashion merchandise categories?
A. Exclusivity arrangement B. Advertising allowances C. Slotting allowances D. Co-op (cooperative) advertising E. Additional markup dollars
Service process redesign can be categorized into all EXCEPT which of the following types?
a. Eliminating non-value adding steps. b. Shifting to self-service. c. Delivering direct service. d. Separating services. e. Redesigning the physical aspect of service processes.
Answer the following statements true (T) or false (F)
1. Long reports tend to have a more informal appearance. 2. Reports requiring less effort should be written less formally. 3. Indirect order is usually preferred for short reports and proposals. 4. Organization by place is appropriate for a report dealing with simultaneous but separate events.
Underpricing is a pricing strategy whereby companies charge an amount just below cost in order to generate sales in the introductory stage of a product's life cycle.
Answer the following statement true (T) or false (F)