Management at Growing Green, a company that markets organic and environmentally friendly gardening and landscaping supplies and equipment, is evaluating the benefits and disadvantages of indirect exporting, direct exporting, and licensing. In which stage of the international marketing process is Growing Green?
A. deciding which global markets are most attractive
B. deciding on the marketing mix strategies for foreign markets
C. deciding which market-entry strategy is best
D. deciding on the global marketing organization
E. deciding whether to go global
Answer: C
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Kate's share development index is 50. What is the market share index for Kate's business? A) 12% B) 6% C) 18% D) 22% E) 28%
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