The pharmaceutical company Merck's new drug Vioxx was a blockbuster, generating revenues of $2.5 billion a year by 2002 and growing fast. When allegations that the drug caused heart attacks and strokes began to appear in the medical community, and that Merck had suppressed evidence about Vioxx's dangerous side effects from early clinical trials, Merck announced the voluntary withdrawal of Vioxx from the market. In this example, Merck provides an example of what can happen if a company deviates from its
A. core values.
B. voluntary responsibilities.
C. realized strategy.
D. strategic decisions.
Answer: A
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A dilemma faced by negotiators is the dilemma of ________-how much should I believe what the other party tells me?
Fill in the blank(s) with the appropriate word(s).
Tony, a vice president of the St. Louis One Gateway Credit Union, decided to measure the customers' perceptions of the service quality of the Credit Union
He chose to use the SERVQUAL scale because it included the ________ component, which involves the knowledge and courtesy of employees, as well as their ability to convey trust and confidence. A) empathy B) responsiveness C) assurance D) reliability E) creativity
The probability that a project will be completed within a specified period of time can be calculated using the standard normal equation, which is ______.
a. (due date – expected date of completion) / the project’s standard deviation b. (expected date of completion – due date) / the project’s standard deviation c. the project’s standard deviation / (due date – expected date of completion) d. the project’s standard deviation / (expected date of completion – due date)
The process of generating probabilistic inputs and computing the value of the output is called
a. simulation. b. verification. c. validation. d. implementation.