Numerous Internet articles are available about cultural differences and business etiquette in different countries
a. True
b. False
Indicate whether the statement is true or false
True
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Which of the following is not characteristic of mass marketing?
A) Product benefits do not typically include home delivery. B) Advertising is used to generate an immediate inquiry or purchase. C) Repetition of ads is the key to awareness and remembering. D) The customer perceives relatively little risk. E) Purchase action is deferred.
The first federal regulatory agency was the ________.
A. Interstate Commerce Commission B. Securities and Exchange Commission C. Federal Trade Commission D. Occupational Safety and Health Administration
__________ theory assumes that people are motivated to work toward a goal when they want to achieve the outcome and also think they have the ability and means to achieve it.
A. Perception B. Equity C. Attribution D. Reinforcement E. Expectancy
Sugging:
A) occurs when a "researcher" gains a respondent's cooperation to participate in a research study and then uses the opportunity to attempt to sell the respondent a good or service B) refers to selling under the guide of a survey C) is unethical, but not illegal D) deals with fund raising while pretending to administer a survey E) both A and B