Relationship marketing assumes that many consumers and business customers prefer to have an ongoing relationship with one organization rather than switch continually among providers in their search for value
Indicate whether the statement is true or false.
a. True
b. False
ANSWER: True
Relationship marketing assumes that many consumers and business customers prefer to have an ongoing relationship with one organization rather than switch continually among providers in their search for value.
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Promotional messages developed for mobile devices need to
A) build a story one link at a time. B) immediately generate desire. C) have a strong call to action. D) have significant levels of detail. E) be fast and straightforward.
Which of the following types of coupons is located on the outside of the package and can be used for a subsequent purchase?
A) free-standing inserts B) on-package coupons C) in-package coupon D) cross-ruff coupon
What proofreading procedure should Anthony use when proofreading a technical support manual?
a. Proofread only once, thoroughly checking for errors of various types. b. Proofread twice, concentrating in the first pass on content errors and in the second pass on format errors. c. Proofread three times, concentrating on content, organization, and style in the first pass, on mechanical errors in the second pass, and reading from right to left on the third pass. d. Allow the computer to do the proofreading, as it is more thorough and accurate.
Which of the following financial intermediaries is also known as a savings and loan association?
A. Commercial bank B. Credit union C. Mutual fund D. Thrift institution E. Pension fund