Promotional messages developed for mobile devices need to
A) build a story one link at a time.
B) immediately generate desire.
C) have a strong call to action.
D) have significant levels of detail.
E) be fast and straightforward.
Answer: E
Explanation: E) First, like all mobile messages, promotional messages need to be kept short and simple. Second, the mobile experience needs to be fast and straightforward. Mobile users are often time-constrained, and they will quickly abandon websites that don't load quickly or are confusing to navigate.
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In a short essay, list at least five applications of focus groups. Include a specific example of each application to support your answer
What will be an ideal response?
Ruth Cyboran and Luis Ross recently met again at their 10th high school reunion. The men were close friends throughout school but lost touch with each other after graduation. They enjoyed their recent meeting and promised to keep in touch, especially because they had both chosen the same career--professional sales. Cyboran works for a paper company selling gift wrapping paper, ribbons, and boxes to retailers. Ross provides digital technology consultations to small businesses. Even though both believe in the Core Principles of Professional Selling, they both expressed concern about the new emphasis on relationship selling.What would be the Core Principle of Professional Selling that Ross and Cyboran adhere to?
A. Do not be afraid to accept credit for a job well-done. B. Create situations where reciprocity is essential. C. Encourage customers to do research before buying. D. Be guided by self-interests. E. Treat customers as you would like to be treated.
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Fill in the blanks with correct word.
Fact Pattern 3-2BKelly files a suit against Lewis in a state court. The case proceeds to trial, after which the court renders a verdict. The case is appealed to an appellate court.Refer to Fact Pattern 3-2B. After its review of Kelly v. Lewis, the appellate court can
A. affirm, reverse, or remand all or part of the lower court's decision. B. only affirm or reverse all or part of the lower court's decision. C. only remand all or part of the lower court's decision. D. only reverse or remand all or part of the lower court's decision.