An advertising agency's research division sends researchers into homes with handheld video cameras to get pictures of how and why people use products. What method of research is this advertising agency implementing? Explain your answer
What will be an ideal response?
The advertising agency is implementing the observation method. Specifically, the personal observation method is being implemented. This method is used when consumers are watched to understand how they react to marketing activities.
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Your authors provide some guidance on developing logical paragraphs. Which of the following is one of their recommendations?
A) The first sentences should include a topic sentence that identifies the main idea of the paragraph. B) The body of the paragraph provides more information on the topic. C) Paragraphs should have a closing sentence that signals the end of the topic and indicates where the reader is now headed. D) As a rule keep paragraphs short. E) all of the above were recommended by your authors
Return on investment (ROI) is a measure of performance under which perspective of the balanced scorecard?
A) Internal business B) Customer C) Financial D) Learning and growth
The ________ was created in 1967 with the adoption of the Stockholm Convention
A. Council of Europe B. International Monetary Fund C. World Trade Organization D. World Intellectual Property Organization
In a(n) ________ leadership approach, the team leader seeks input from group members for decisions, provides assignments and experiences to develop members' skills and abilities, and coordinates group effort.
A. participative B. dictatorial C. supervisory D. autocratic E. team