What is the goal of an unsolicited sales proposal?
A) To identify a statement of work
B) To provide a timeline for actions
C) To solicit funding for a project
D) To provide an executive summary
E) To encourage further discussion
Answer: E
Explanation: E) An unsolicited sales proposal is essentially a targeted marketing letter directed to someone who you believe may benefit from your products or services. Your goal is to generate interest in your business proposal and to encourage further discussions.
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Which layout of the Likert scale options has research shown to produce inflated (more positive) results?
a. horizontal ascending order b. horizontal descending order c. vertical ascending order d. vertical descending order
Jim's role as ________ entails his creating a presentation to give to his management team that will communicate the company's new business objectives, and more importantly, how Jim has interpreted them to apply to his business unit.
A. monitor B. negotiator C. figurehead D. resource allocator E. disseminator
A system fails 10 times in 100 hours of operation. The failure rate of the system is ______.
a. 10 hours b. 29 hours c. 32 hours d. 55 hours
Which of the following statements about government markets is FALSE?
A. Government purchases are usually subject to a great deal of public review. B. By law, a government unit might have to accept the lowest bid even for an unwanted product. C. Most government customers buy by specification, using a mandatory bidding procedure. D. The government is the largest customer group in all countries. E. The government buyer must often accept the lowest bid that meets the specifications.