In which of the following cases is building a database worthwhile for the company?
A) where the product is a once-in-a-lifetime purchase
B) where customers show little loyalty to a brand
C) where the company has a long relationship with its customers
D) where the unit sale is very small
E) where the cost of gathering the information is high
C
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If the incidence rate is 0.25, then on average how many potential respondents must be approached in order to obtain one qualified respondent?
A) .25 B) .75 C) 1.25 D) 3 E) 4
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Answer the following statement true (T) or false (F)
Briefly explain the degree and type of control that each branch of the federal government (legislative, executive, and judicial) has over independent administrative agencies