When preparing and using presentation aids, speakers should always

a. consider whether charts and graphs distort the meaning of important information.
b. cite sources of important information presented.
c. alert audiences to visual images that have been altered to convey a point.
d. all of the above.


d

Communication & Mass Media

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Answer the following statement(s) true (T) or false (F)

1. Tactics are most effective when used as a single approach to presenting an organization’s message 2. PR practitioners in small organizations will likely be comfortable using a wide range of tactics. 3. To increase the efficiency of a media plan, the plan is evaluated on the basis of geographic reach. 4. The Wall Street Journal is considered both a newspaper and a digital medium. 5. Advertorial content is the same as news.

Communication & Mass Media

Anneliese, who is a doctoral student, lives a frugal lifestyle as she works toward her goal of becoming a psychology professor. Although she has enough money in the bank to buy a new car, she decided to wait until she’s established in her career to make big purchases. What is Anneliese’s time orientation?

a. Continual-term b. Long-term c. Infinite-term d. Short-term

Communication & Mass Media

One advantage of qualitative research is that generally it occurs in a more realistic setting – sometimes called field observations – than experimental research

Indicate whether the statement is true or false

Communication & Mass Media

A person's gender is determined by the anatomy, female or male, with which that person is born

Indicate whether the statement is true or false.

Communication & Mass Media