The element of the marketing mix that describes a means of communication between the seller and buyer is known as
A. the place or distribution.
B. a product.
C. promotion.
D. advertising.
E. the price.
Answer: C
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Which of the following is NOT a potential shortcoming of the telephone survey?
A) The respondent cannot be shown anything. B) It does not permit the interviewer to make various "face-to-face" judgments and evaluations. C) It does not permit a high quality sample. D) It does not allow for the observation of body language, facial expressions, or eye contact. E) It does not allow for collecting a large quantity of information.
______ tends to be less concrete and occurs over a somewhat long time horizon.
a. Values b. Goals c. Vision d. Groupthink
All of the following bank reconciliation items would result in a journal entry on the company's books except
a. interest income. b. fee for collection of note by bank. c. NSF check of customer. d. deposits in transit.
In a bailment, the title to the goods passes to the bailee
Indicate whether the statement is true or false