Early PR practitioner Ivy Lee is credited with changing his industry from one primarily interested in publicity to one more interested in providing information.
Answer the following statement true (T) or false (F)
True
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Generation Y members spend one-third of their lives online
Indicate whether this statement is true or false.
Answer the following statement(s) true (T) or false (F)
1. Thomas Paine’s pamphlet Common Sense could be seen as a very early example of public relations. 2. The Keurig 2.0 case study of consumers complaining about being forced to use nothing but official company coffee pods in the coffee maker demonstrates that if a company ignores complaints on social media, they will eventually go away. Responding to the critics would have just prolonged the problem. 3. Telephone companies and electric utilities were among the last businesses to start actively using public relations. 4. Before the 1920s press agents mostly just worked at getting publicity for their clients as opposed to creating an image. 5. Ivy Lee made “spin control” a popular term as early as 1910.
The tradition of an independent press in America was established in 1721 through defiance of British control by:
a. Benjamin Franklin. b. John Peter Zenger. c. John Campbell. d. James Franklin.
Informality is a central group value regardless of culture
Indicate whether the statement is true or false