Management's strategic vision for an organization __________.
A) charts a strategic course for the organization ("where we are going") and outlines the company's future product-customer-market-technology focus.
B) describes in fairly specific terms the organization's business model, strategic objectives, and strategy.
C) spells out how the company will become a big moneymaker and boost shareholder value.
D) addresses the critical issue of "why our business model needs to change and how we plan to change it."
E) spells out the organization's strategic moves that will be undertaken to achieve competitive advantage.
A) charts a strategic course for the organization ("where we are going") and outlines the company's future product-customer-market-technology focus.
Top management's views about the company's direction and future product-customer-market-technology focus constitute a strategic vision for the company. A clearly articulated strategic vision communicates management's aspirations to stakeholders about "where we are going" and helps steer the energies of company personnel in a common direction.
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