A(n) ____ is a column or collection of columns on which all columns in the table are functionally dependent
a. index key
b. candidate key
c. major key
d. special key
b
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Which of the following criteria provides a measure of market attractiveness in the Boston Consulting Group approach?
A) relative market share B) market sentiment C) return on marketing investment D) market growth rate E) brand image
You are a sales manager and you are responsible for tracking a wide range of metrics related to your firm. Explain in what part of the marketing planning process these metrics would be determined and why they are important
What will be an ideal response?
Marks Consulting purchased equipment costing $45,000 on January 1, Year 1. The equipment is estimated to have a salvage value of $5,000 and an estimated useful life of 8 years. Straight-line depreciation is used. If the equipment is sold on July 1, Year 5 for $20,000, the journal entry to record the sale will include a:
A. Debit to accumulated depreciation for $22,500. B. Debit to gain on sale for $2,500. C. Debit to loss on sale for $10,000. D. Credit to loss on sale for $10,000. E. Credit to cash for $20,000.
Describe the three broad tasks of the AFI strategy framework and provide examples of the topics and questions that managers address in relation to each task.
What will be an ideal response?