Paedro's Pasta has developed a strong brand name in the dry pasta marketplace based on its texture and taste. Through its strong brand, Paedro's Pasta was able to introduce a successful line of sauces under the same brand name. Which of the following dimensions of brand equity does this example illustrate?
A. perceived bonuses
B. brand loyalty
C. brand strategy
D. brand connections
E. perceived quality
Answer: E
You might also like to view...
The entry to record the sale of equipment costing $40,000, with accumulated depreciation of $34,000 and sale price of $7,700, will include
A) a gain on sale of equipment of 1,700. B) a gain on sale of equipment of 7,700. C) a loss on sale of equipment of 32,300. D) a loss of sale of equipment of 26,300.
The difference between the value that an activity generates and the cost of the activity is called margin.
Answer the following statement true (T) or false (F)
Joseph, Inc., provides the following results of June's operations:Direct materials price variance ………….. $ 400FDirect materials quantity variance ………. 2,000UDirect labor rate variance ……………….. 100UDirect labor efficiency variance ……….... 1,200FVariable overhead spending variance ……400UVariable overhead efficiency variance ….. 800FFixed overhead spending variance ……….100UFixed overhead volume variance ………... 600FRequired:(a) Determine the total overhead cost variance for June.(b) Applying the management by exception approach, which of the variances shown are of greatest concern? Why?
What will be an ideal response?
________ is the first consideration in developing a strategy around technological innovation.
A. Ethnographical viability B. Organizational suitability C. Market potential D. Social feasibility E. Political support