________ is the first consideration in developing a strategy around technological innovation.
A. Ethnographical viability
B. Organizational suitability
C. Market potential
D. Social feasibility
E. Political support
Answer: C
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In Chinese markets, Nike had a problem using the "Just Do It" attitude which was found not to be appropriate. Finally, Nike decided to use Chinese athletes in their promotion. This type of adaptation was needed due to:
A) the Chinese do not wear running shoes. B) ingrained Chinese values which respect authority. C) Chinese athletes use Nike shoes. D) "Just do it" in Chinese has a negative connotation. E) parents do not want their children to see such ads.
________ attempts to have prospects imagine using the product themselves.
A. Ideal-self suggestion B. Empathetic suggestion C. Prestige suggestion D. Suggestive proposition E. Autosuggestion
The purpose of the appropriation of retained earnings is:
a. to allow the corporation to declare higher stock dividends. b. to enable the corporation to pay higher salaries to the board of directors. c. to enable the corporation to pay off outstanding debts. d. to restrict the corporation's right to take over another corporation. e. to restrict the corporation's ability to pay out its assets as dividends.
Cosco, the world's largest children's products company, recently sold a high chair that could be used as an infant feeding seat, a youth chair, a play chair, a booster chair, and when reclined, an infant bed for $49. The prototypes had been tested by Cosco employees who had small children, but this was the only product testing performed. Once sold, several children were injured and some died as a result of using the chair. Cosco was charged with being unconcerned about consumers' right to
A. choose. B. happiness. C. be informed. D. safety. E. be treated courteously.