Which of the following statements is most true of local TV news programs?
a) They have great value in syndication.
b) They are underwritten by corporate funds.
c) Footage is obtained from local sources only.
d) Revenues produced go directly to the local stations.
Answer: D
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One possible explanation for why more specific recommendations in a persuasive message are more persuasive than less specific recommendations is:
a. message receivers engage in less elaboration when there is more detail b. less specific recommendations might not be as well understood by the message receivers c. specific recommendations increase perceptions of the speaker’s expertise d. specific messages lead to higher perceptions of self-efficacy
Call-in polls with 800 or 900 numbers test the views only of people who are aware of the poll and who have sufficiently strong opinions to want to be heard
Indicate whether this statement is true or false.
Which of the following is a characteristic of mathematical or scientific proof?
A) The support involves values and judgments. B) It cannot be proven, it can only be supported. C) The claims can often be proved with certainty. D) It can only be used by scientific experts. E) The strength of the support is determined by the speaker and the audience together.
Discuss when a speaker would consider the primacy and recency effect.
What will be an ideal response?