If your assignment was to create a value proposition and product-price positioning strategy for each segment, based on the segment's unique customer needs and characteristics, you would be in which of the following steps of the segmentation process?
A) needs-based segmentation
B) segment identification
C) segment attractiveness
D) segment positioning
E) segment "acid-test"
D
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A relatively stable pattern of traits and characteristics that help shape a person’s behavior and make them unique is:
a. experience b. individual differences c. personality d. self-leadership skills
Brooks Company sells merchandise to customers. Under the accrual basis of accounting, Brooks should normally recognize:
A) revenue and the related expenses in the same accounting period as earned, whether payment is received or not. B) revenue when cash is collected and expenses when Brooks pays its creditor for the merchandise. C) revenue and expenses after all payments are made. D) expenses in the period the merchandise is sold and defer revenue recognition until the customer pays for the merchandise.
Either party may appeal a jury's verdict but only the defendant may appeal a judge's ruling
Indicate whether the statement is true or false
Many traditional promotional events can be enhanced or replaced by digital media.
Answer the following statement true (T) or false (F)