BD Biosciences manufactures advanced Flow Assisted Cell Sorters (FACS), a complex machine
used to sort different types cells.
BD Biosciences offers free, hands-on courses to all customers
as the number of people using the advanced features of FACS machines are few. What sort of
differentiation is this product associated service?
A) delivery B) customer training
C) maintenance and repair D) ordering ease
B
You might also like to view...
According to Katz’s skills model, which two skills are most important for supervisory- (low-) level managers to be successful leaders?
A. technical skill and human skill B. human skill and conceptual skill C. technical skill and conceptual skill D. all three skills are equally important for supervisory level management
Answer the following statements true (T) or false (F)
The mainstream economics perspective is the only school of thought that believes that labor and management truly have equal bargaining power in the labor market. The notion that management and labor have common goals and that there is no inherent conflict of interest between them is consistent with a unitarist view of the employment relationship. The pluralist view of conflict in the workplace says that there are no shared interests between employers and employees in the employment relationship. According to the industrial relations school of thought, there is an inherent conflict of interest between employers and employees and that conflict is over how to split profit between them. During the recent recession, many companies have instituted wage freezes, dropped health care coverage, and increased hours of work to maintain profitability. According to the industrial relations school, the competitive forces of the economy, and employees' rights to quit and find another job, provide a sufficient "check and balance" system to ensure that other employers do not take advantage of the poor economy simply as a way to decrease the share of profits that are paid to labor.
The drive to satisfy safety needs is greater than the drive to satisfy any other type of need.
Answer the following statement true (T) or false (F)
Which of the following features of direct-response advertising differentiates it from other forms of advertising?
A. It is most widely used because of its pervasiveness. B. It makes use of only magazines as a primary medium of advertising. C. It provides for immediate feedback from the message recipient. D. It is a form of nonpersonal mass-media communication. E. It is a paid form of mass-media communication.