A society contains smaller ________, or groups of people with shared values and behaviors
A) life stages
B) norms
C) subcultures
D) motives
E) attitudes
C
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To fight counterfeiting, the "Disney Magical Journey" promotion was keyed to mail-in hologram stickers on imitation Disney products
Indicate whether the statement is true or false
Jane is a well-liked, well-respected operations manager for a manufacturing firm. It’s said that she "knows her stuff" when it comes to operations management. She aspires to become chief operating officer at her company one day. Jane knows that in order to move from her current position to COO, she will need to improve her:
A) ?conceptual and interpersonal skills.
B) ?managerial and technical skills.
C) ?interpersonal and technical skills.
D) ?conceptual and technical skills.
E) ?conceptual and managerial skills.
The ____________ section of the marketing plan states what the company wants to accomplish through marketing activities, using a(n) ___________ of where the firm stands in the market.
A. marketing objectives; performance evaluation B. marketing strategies; implementation timetable C. SWOT analysis; marketing concept D. marketing objectives; SWOT analysis E. environmental analysis; SWOT analysis
Microsoft Internet Explorer claims approximately ____ percent of the browser market.
A. 58 B. 68 C. 78 D. 88