The ____________ section of the marketing plan states what the company wants to accomplish through marketing activities, using a(n) ___________ of where the firm stands in the market.
A. marketing objectives; performance evaluation
B. marketing strategies; implementation timetable
C. SWOT analysis; marketing concept
D. marketing objectives; SWOT analysis
E. environmental analysis; SWOT analysis
Answer: D
You might also like to view...
A proposition of ______ might ask receivers to take action to remedy an existing situation or solve a perceived problem.
a. fact b. value c. policy d. right
A business corporation files the articles of incorporation with which government agency?
a. Occupational Safety and Health Agency (OSHA) b. Securities and Exchange Commission (SEC) c. Internal Revenue Service (IRS) d. State secretary of state
If you die without a valid will, your property will be divided under the laws of intestacy
Indicate whether the statement is true or false.
Justin is a sales manager at Hewlett Packard. He is responsible for evaluating the sales, profits, orders, and sales ratios of each of the sales representatives in this territory. Justin is evaluating ________ measures.
A. subjective B. customer-related C. cooperative D. uncontrollable E. objective