Which of the following alpha values will have the most responsive forecast?
A) 0
B) 0.2
C) 0.4
D) 0.6
E) 0.8
E
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Which of the following statements is most likely true about unsought products?
A) Unsought products are consumer products and services that customers buy frequently. B) Marketers use aggressive advertising to convince consumers to buy unsought products. C) Unsought products are typically purchased for further processing by industrial manufacturers. D) Compared to convenience products, unsought products are purchased more frequently. E) Unsought products offer many unique characteristics to status-conscious consumers.
Which of the following is a current business trend?
A) eliminating the marketing function B) integrating marketing with other business functions C) for-profit businesses becoming not-for-profit businesses D) fewer CEOs having experience in marketing E) isolating marketing from other business functions
First-tier suppliers are those who ______.
a. depend on the primary firm for certain supplies or raw materials b. depend on other suppliers for certain supplies or raw materials c. charge the highest prices d. charge the lowest prices
Which of the following is NOT a criterion for selecting suppliers?
a. financial stability b. technical capabilities c. service support d. employee headcount