As PR practitioners you will be expected to adhere to the standards of conduct set by the profession. You will need to be familiar with all of the following, EXCEPT:

a. The ideal of Kyosei
b. Company codes of conduct
c. PRSA code of professional ethics
d. IABC Code of Conduct


a

Communication & Mass Media

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In the Pentagon Papers case, it was determined that the government's concern with national security outweighed freedom of the press

Indicate whether this statement is true or false.

Communication & Mass Media

How are computer “bots” most commonly related to the fake news phenomenon?

A. They automatically generate eye-catching fake news headlines. B. They regularly “scoop” real news reporters, reducing the size of the reporter’s audience. C. They amplify fake news stories by inflating the number of retweets and likes they get. D. They disrupt quality news sites and broadcasts through viruses and malware.

Communication & Mass Media

Discuss the four degrees of commitment within a persuasive strategy.

What will be an ideal response?

Communication & Mass Media

In a psychological analysis, which of the following concepts are what the audience holds to be true or false?

A) values B) attitudes C) beliefs D) feelings

Communication & Mass Media