Serengeti makes lightweight sunglasses with 100 percent UV protection for outdoor enthusiasts who love to hunt, hike, and ride bikes
Serengeti's long-term plans include the development of lenses that, in addition to protecting users from UV rays, will also have effective water-sheeting action to reduce lens spotting. The target market for this new feature will be people who fish. Serengeti has determined that fishing is one of the fastest growing sports in the United States. In terms of a SWOT analysis, Serengeti has recognized a market ________.
A) weakness
B) strength
C) threat
D) opportunity
E) mix
D
You might also like to view...
The issue of sustainability is central to this strategy concept:
A) cost leadership. B) differentiation. C) cost focus. D) focused differentiation. E) consumer differentiation.
Colors can help readers grasp the _____________________ of a document
a. organization b. history c. purpose d. relevance
Sales promotion is a promotion mix element that provides an inducement for an end-user consumer to buy a product or for a salesperson or someone else in the channel to sell it.
Answer the following statement true (T) or false (F)
Vicky is COO and Chief Nursing Officer of a regional Kaiser Permanente health care facility. She has asked you for help in understanding how important a healthy culture is for her organization. How might you explain to Vicky the purpose and benefits of closely aligning Kaiser's corporate culture with its requirements for proficient and often mission-critical strategy execution?
What will be an ideal response?