Discuss the basic activities of TQM.
What will be an ideal response?
Answers may vary, but the key points to include are (1) Identify customers and what they value at all levels; (2) Identify products and services provided; (3) Define processes; (4) Simplify the process; and (5) Continuously improve.
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Monetarists think that
A. money growth is closely related to inflation in the long run. B. money demand is unstable in the long run. C. the central should focus on short run economic fluctuations. D. the central bank should rely on discretionary policy making.
Unless and until a firm has demonstrated a willingness to sacrifice on behalf of employees, employees have little reason to demonstrate loyalty to the firm.
Answer the following statement true (T) or false (F)
All of the following are ways listed in your text that customers engage with brands via social media except
A. consumers sharing brand information. B. consumers acting as brand advocates. C. consumers using search engines to find a product. D. consumers seeking contact with customer service. E. consumers seeking discounts.
Pioneer advertising attempts to stimulate demand for a specific brand.
Answer the following statement true (T) or false (F)