Describe the main objectives of reminder advertising
What will be an ideal response?
The main objectives of reminder advertising are:
-Maintaining customer relationships
-Reminding consumers that the product may be needed in the near future
-Reminding consumers where to buy the product
-Keeping the brand in a customer's mind during off-seasons
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A successful CRM system will collect information to help a company assess its customers' needs
Indicate whether the statement is true or false
The parties to a contract for the licensing of information owe a duty to perform the obligations stated in the contract
Indicate whether the statement is true or false
Congress passed the Dodd-Frank Wall Street Reform and Consumer Protection Act (or Dodd-Frank) to:
A. Promote accountability and transparency in the financial system. B. Protect consumers from abusive financial services. C. Protect the taxpayer by ending bailouts. D. Put an end to the notion of "too big to fail." E. All of the choices are correct.
Distinguish between suppliers and media.
What will be an ideal response?