Vendors dropping a product or going out of business is a disadvantage to purchasing an EC system
Indicate whether the statement is true or false
TRUE
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The goal of positioning is to ________
A) locate the brand in the minds of consumers to maximize the potential benefit to the firm B) discover the different needs and groups existing in the marketplace C) target those customers marketers can satisfy in a superior way D) collect information about competitors that will directly influence the firms' strategy E) help the firm anticipate what the actions of its competitors will be
Answer the following statements true (T) or false (F)
1. Because people join groups to satisfy needs, they will support an organization that helps them satisfy those needs. 2. A key advantage of non-cash awards is that they often create a lasting memory of the experience for the employee that is more cost effective than cash awards. 3. Younger employees and baby boomers have the same recognition needs. 4. Empowerment is the assignment of decision-making responsibility to an individual.
Choose the recipient of the largest dollar amount of annual annuity receipts for a $100,000 single-premium immediate annuity:
A) male age 65 B) female age 65 C) male age 25 D) female age 20
Scenario analysis draws on a range of disciplines and interests. It is a more ________ approach to forecasting.
A. basic B. superficial C. fundamental D. in-depth