The goal of positioning is to ________
A) locate the brand in the minds of consumers to maximize the potential benefit to the firm
B) discover the different needs and groups existing in the marketplace
C) target those customers marketers can satisfy in a superior way
D) collect information about competitors that will directly influence the firms' strategy
E) help the firm anticipate what the actions of its competitors will be
A
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A new partner contributes accounts receivable to a partnership which appear in the ledger of his sole proprietorship at $20,500 and there was an allowance for doubtful accounts of $750 . If $600 of the accounts receivables is completely worthless, the partnership accounts receivable should be debited for $19,900
a. True b. False Indicate whether the statement is true or false
Which situation is an example of a voluntary turnover?
A. Cody, a trainee at PublicWorks Inc., is reprimanded for arriving late at work every day. B. Lila, an employee at Architect International, is about to resign her job to start her own business. C. Kevin, a manager at Exotic Travel Co., is suspended for a month due to drug use. D. Nora, a supervisor at GreenLeaf LLC, is demoted from her current position. E. Claire, an employee at Alpha Corp., is transferred to another city for career growth.
The buying decision involves five basic steps beginning with need arousal.
Answer the following statement true (T) or false (F)
Hayden owes Luther $5000 . Hayden will only be able to pay this debt if he is able to sell his one-year-old Harley motorcycle, valued at $20,000 . Hayden writes a check to Luther that reads, "Payable to the order of Luther the sum of $5000 as soon as my Harley motorcycle sells for a reasonable amount." This check is
a. negotiable, assuming Luther accepts delivery of the check. b. negotiable if Hayden also includes a date that he expects the motorcycle to sell. c. non-negotiable because it does not state a definite amount of money. d. non-negotiable because the check is conditional.