What did PR firm Exponent do to engage customers during the fall season?

a. put out a Fall Flavor Cookbook
b. created a scavenger hunt
c. ran a coffeemaker giveaway promotion
d. ran magazine ads featuring celebrities with Caribou Coffee


b. created a scavenger hunt

Communication & Mass Media

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In China, two otherwise identical texts could have very different meanings if one were written in black ink and the other were written in red ink. This indicates that China is a ______ culture.

a. high-context b. low-context c. high-power distance d. low-power distance

Communication & Mass Media

Describe how desktop publishing influenced the magazine industry

What will be an ideal response?

Communication & Mass Media

Your facial expressions -serve as one more channel for effective communication.

Answer the following statement true (T) or false (F)

Communication & Mass Media

The culmination of learned, mutually accepted rules that define communication for a group of people during a particular time period is called ________

Fill in the blank(s) with correct word

Communication & Mass Media