The AIDA approach is short for Attention, Interest, Demand, Action

Indicate whether the statement is true or false


false

Communication & Mass Media

You might also like to view...

Nonverbal gestures that help us figure out the beginning and ending of turns in interpersonal

communication are called illustrators. Indicate whether the statement is true or false

Communication & Mass Media

Which of the following represents a use of framing for public relations practitioners?

a. establishing how a problem is defined b. constructing a timeline of a problem c. placing limits on resources available to address a problem d. the resulting effects or impact of a problem

Communication & Mass Media

"It is the responsibility of humans to take care of the planet."

This is an example of a a. belief. b. social trait. c. myth. d. fact.

Communication & Mass Media

Soap operas cost ________ as a one hour primetime show

a. about the same b. twice as much c. half as much d. one-fifth as much

Communication & Mass Media