Products that are new-to-the-world create a fundamental change in the marketplace and are known as ________.
A. disruptive innovations
B. convenience goods
C. core products
D. enhanced products
E. technological transformations
Answer: A
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Indicate whether the statement is true or false
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Indicate whether the statement is true or false
Julia is considering a career in marketing. She is concerned about the image of marketers as fast-talking, high-pressure people who care only about making a sale. When reading about the core aspects of marketing, Julia is relieved to see that in marketing
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