A senser is a people-oriented individual who is sensitive to people's needs.
Answer the following statement true (T) or false (F)
False
A senser is an action-oriented person who deals with the world through his or her senses. A feeler is people-oriented and sensitive to the needs of others.
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There are situations in which consumers know a brand's category membership but may not be convinced the brand is a valid member of the category
Indicate whether the statement is true or false
The speed with which the World Diamond Council dealt with the issues raised by the film Blood Diamond suggests that the organization had previously prepared a crisis communications plan
Indicate whether the statement is true or false
Which of the following is an important limitation of the buyer resolution theory?
A) Salespeople find the theory too complex. B) Customers already know what they should buy. C) Few customers ask the question, "What is a fair price?" D) Knowing which decisions are difficult for buyers is difficult. E) Answers provide little insight into customer buying strategies.
______ and ______ are useful tools when the activities follow each other in a dependent series.
a. Balanced scorecards; PERT technique b. Gantt charts; PERT technique c. Planning sheets; Gantt charts d. Gantt charts; balanced scorecard