Prior to an offer being made by one party, the parties may talk back and forth. This procedure is called ____________________
Fill in the blank(s) with correct word
preliminary negotiations
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Which of the following statements about misrepresentation is most likely true?
A. Even if the salesperson misrepresentation statement is made innocently, many courts will award damages to the customer. B. When salespeople loosely describe their product or service in glowing terms, those statements can be relied upon by the potential buyer. C. Generally, the more knowledgeable the customer, the greater the chances the court will interpret an incorrect statement by a salesperson as an actionable misrepresentation. D. When a salesperson makes claims of a "factual nature" regarding a service's inherent capabilities, the law does not treat these comments as statements of fact and warranties. E. A salesperson's opinion about the quality of the product being sold is known as sales puffery and is legally actionable.
The bankruptcy of an agent automatically terminates an agency relationship
a. True b. False Indicate whether the statement is true or false
Leo Burnett, founder of the Leo Burnett agency in Chicago, said ________ "is often hard to find but it is always there, and once found it is the most interesting and believable of all advertising appeals."
A. refutational appeal B. inherent drama C. image advertising D. snob appeal E. primacy appeal
Which of the following is NOT a scale of measurement?
a. nominal b. ordinal c. interval d. categorical