Which of the following statements about misrepresentation is most likely true?
A. Even if the salesperson misrepresentation statement is made innocently, many courts will award damages to the customer.
B. When salespeople loosely describe their product or service in glowing terms, those statements can be relied upon by the potential buyer.
C. Generally, the more knowledgeable the customer, the greater the chances the court will interpret an incorrect statement by a salesperson as an actionable misrepresentation.
D. When a salesperson makes claims of a "factual nature" regarding a service's inherent capabilities, the law does not treat these comments as statements of fact and warranties.
E. A salesperson's opinion about the quality of the product being sold is known as sales puffery and is legally actionable.
Answer: A
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Discuss the advantages of convenience samples and when it is appropriate to use them
What will be an ideal response?
FOB shipping point means the buyer pays all shipping costs.
Answer the following statement true (T) or false (F)
Well-established skills and competencies that are so entrenched, they prevent a firm from seeing new ways of doing things are known as
a. marketing myopia. b. competence lock-in. c. innovation killers. d. core rigidities. e. knowledge obsolescence.
Which of the following is true about the matrix structure of organizational design?
a. The matrix structure is developed to combine geographic support for both global integration and local responsiveness. b. Regional managers are solely responsible for the operations and performance of the countries within a given region. c. In the matrix structure, communication problems, confusion, and conflict are minimal. d. Overlapping responsibilities are absent in a matrix structure. e. None of the above.