Doris started a business 2 years ago. The business has been successful, and Doris is thinking about offering some employee benefits for her workers. She plans to offer a group term life insurance benefit
All of the following are usual eligibility requirements for participation in a group life insurance plan EXCEPT
A) full-time employment.
B) be actively at work when insurance becomes effective.
C) apply for insurance during the eligibility period.
D) satisfy a 2-year probationary period.
Answer: D
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Using an example, contrast behavioral loyalty and attitudinal loyalty to a product
What will be an ideal response?
Which of the inventory cost flow assumptions provides the best measure of earnings, where "best" means most appropriate for predicting future earnings, when prices have been declining?
a. Specific identification b. FIFO c. LIFO d. Average cost
A few years ago, which major nonprofit undertook a major organization-wide effort to reposition its brand because research found the agency was viewed as "like a stodgy old man?"
a. The United Way b. The American Heart Association c. Office of National Drug Control Policy d. Habitat for Humanity e. The American Cancer Society
Which of the following statements is true of the AIDA model?
a. It explains why public relations is the most important element in a promotional mix. b. It explains how all promotions influence purchase decisions. c. It discusses how consumers respond to marketing messages. d. It talks about marketing activities other than advertising, personal selling, and public relations.