High-involvement purchases are characterized by the fact that they
A. are frequently purchased.
B. require little research or forethought.
C. are often bought on impulse.
D. are inexpensive to purchase.
E. carry a greater risk to consumers if they fail.
Answer: E
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A way of collecting, storing, and using relevant information about consumers is _____
a. marketing research b. retail information systems c. data-base retailing d. direct selling
Plan to put your bad-news message in writing when you need to do any of the following except
A) control the exact wording of the message. B) have a permanent record of what you say to the reader. C) manage the order in which you present your ideas to the reader. D) use courtesy and show fairness in making the decision. E) present the negative news using more than one buffer.
The remedy of specific performance will be granted only if
a. the buyer cannot buy substitute goods elsewhere. b. the goods are unique. c. the goods are no longer being offered for sale by other sellers. d. all of these.
A ____ is responsible for a product, product line, or several distinct products in an interrelated group within an organization.
A. product marketer B. brand manager C. market manager D. product manager E. line manager