Harrah’s Entertainment’s rewarding of customers based on money spent (wagered) is an example of a __________.
What will be an ideal response?
Customer loyalty program
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Which of the following is NOT one of the three main periods of the innovation journey as identified by Andy Van de Ven and his friends (1999)?
a. Initiation b. Development c. Execution d. Implementation
The likelihood of ethical lapses as well as poor long-term company performance tends to increase when there are
A. executive commitment to implementing strategic suggestions from the board of directors B. increases in research and development expenditures in years when low earnings are reported by the company C. attracting investors who think the company's industry will grow D. dramatic cuts in research and development expenditures in years when low earnings are reported by the company E. hiring and maintaining a skilled and diverse workforce
A global brand is a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs. However, adaptations of global brands are made
A. by domestic competitors causing brand confusion. B. only in its initial introduction into a market and only until the brand is recognized. C. only if required by government regulations in the host market. D. only when necessary to better connect the brand to consumers in different markets. E. when there is a serious drop in market share.
Ensuring safe working conditions is the responsibility of
a. FILA. b. AFL-CIO. c. OSHA. d. SHAO.