A global brand is a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs. However, adaptations of global brands are made
A. by domestic competitors causing brand confusion.
B. only in its initial introduction into a market and only until the brand is recognized.
C. only if required by government regulations in the host market.
D. only when necessary to better connect the brand to consumers in different markets.
E. when there is a serious drop in market share.
Answer: D
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A) segmentation of markets B) popularity of segmentation C) promotion of products and services D) identification of consumers E) pluralization of consumption
Refer to the following UML class diagram to answer the question below about the relational database based on this model.
The Purchase Orders table would have five foreign keys.
Answer the following statement true (T) or false (F)
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A) examining the absolute magnitude of the standardized discriminant function coefficients B) examining the structure correlations, or canonical loadings or discriminant loadings C) examining the unstandardized discriminant function coefficients D) A and B are correct
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