Sam has to give a speech to a group of college students
He chooses the topic of Medicare
reform because the topic has recently been in the news, and he believes his audience will have
some familiarity with the subject. To his surprise, the audience seems bored by his remarks.
Sam?s main problem seems to be
A) he did not choose a topic that was interesting to him.
B) he did not take the composition of his audience into account.
C) he did not do enough research about the topic.
D) he chose a topic that was too technical for his audience to understand.
B
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With which of the following people do publicists interact?
a. news and production people b. other PR people c. freelance writers d. all of the above
Answer the following statement(s) true (T) or false (F)
1.In simple problem-solution stories, advertisers want to show the action in places where targets are most likely to experience the problems. 2.Most advertising exposure is conscious. 3.Most advertising is not technically false, but it is not the whole truth either e. 4.During unconscious exposure, advertisers can plant their messages into our subconscious, where they shape our definitions for attractiveness, relationships, or success. 5.The more you are aware of your true needs, the more you can use advertising to control your life.
To be _____is to be aware of what you are doing and how you communicate with others
a. egocentric b. ethnocentric c. mindful d. prejudiced
Backgrounders and position papers are the same thing
Indicate whether the statement is true or false