In information-processing theory, researchers work to understand how people:
a. take in information provided by media.
b. process information provided by media.
c. store information provided by media.
d. all of these.
d
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Early adopters precede the innovators along the timeline of the diffusion curve, according to Rogers’ Diffusion of Innovations theory
Indicate whether the statement is true or false.
Which of the following is NOT commonly asked of the
audience in a recommendation speech? a. to approve of your proposal b. to adopt your ideas or solutions c. to account for resource usage d. to buy your product or services
The content meaning of a message contains both _____ and _____ meaning
Fill in the blank(s) with correct word.
Gary is unsure whether his boss wants memos written in a specific format, so he asks a fellow employee for clarification. Gary is engaging in what type of information-seeking tactic?
a. passive b. interactive c. active d. limit-testing