In information-processing theory, researchers work to understand how people:

a. take in information provided by media.
b. process information provided by media.
c. store information provided by media.
d. all of these.


d

Communication & Mass Media

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Early adopters precede the innovators along the timeline of the diffusion curve, according to Rogers’ Diffusion of Innovations theory

Indicate whether the statement is true or false.

Communication & Mass Media

Which of the following is NOT commonly asked of the

audience in a recommendation speech? a. to approve of your proposal b. to adopt your ideas or solutions c. to account for resource usage d. to buy your product or services

Communication & Mass Media

The content meaning of a message contains both _____ and _____ meaning

Fill in the blank(s) with correct word.

Communication & Mass Media

Gary is unsure whether his boss wants memos written in a specific format, so he asks a fellow employee for clarification. Gary is engaging in what type of information-seeking tactic?

a. passive b. interactive c. active d. limit-testing

Communication & Mass Media