______ corporate social responsibility focuses on maximizing profits while obeying the law; it focuses on increasing sales and cutting costs to maximize returns to stockholders.
A. Federal
B. Local
C. Ceiling
D. Legal
D. Legal
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The typical relationship between variable costs and volume may be described best as follows:
a. Costs increase in an erratic, unpredictable fashion with changes in volume. b. Costs stay fairly constant with changes in volume. c. Costs increase with changes in volume up to a certain point and then remain constant. d. Costs increase in direct proportion to increases in volume.
Though the ________ method of setting an advertising budget is simple to use and helps management think about the relationships among promotion spending, selling price, and profit per unit, it wrongly views sales as the cause of promotion rather than
the result. A) percentage-of-sales B) competitive-parity C) bottom-up D) objective-task E) push-pull
In attempting to live up to the ethical principles described in Chapter 5, the public relations profession has ________
A) failed at times B) succeeded C) mostly given up, because the standards are impossible to meet D) submitted its ethical disputes to an arbitrator for a final decision
Describe one effective technique to gain audience rapport in a presentation