Though the ________ method of setting an advertising budget is simple to use and helps management think about the relationships among promotion spending, selling price, and profit per unit, it wrongly views sales as the cause of promotion rather than
the result.
A) percentage-of-sales
B) competitive-parity
C) bottom-up
D) objective-task
E) push-pull
A
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Jack knows that his company is unable to provide employees with a holiday bonus. As the company gives a holiday bonus every year, he is certain his employees will be disappointed. Several weeks before he needs to tell employees about the bonus, he starts a rumor that the company is considering layoffs. Thus, when the employees hear that there is not a bonus, they are relieved, as this is better than layoffs. Which commonly used heuristic is Jack utilizing?
A. availability B. projection C. representativeness D. anchoring and adjustment
A clear mission statement acts as an "invisible hand" that guides people in the organization
Indicate whether the statement is true or false
Which of the following is TRUE of how employees respond to ethical issues and moral dilemmas?
a. The higher an employee is in the hierarchy, the more morally compromised the employee is likely to be. b. Employees are more likely to report issues of high moral intensity. c. Employees who lack moral courage will report if the right reporting systems are in place. d. The higher an employee is in the hierarchy, the less likely the employee is to report misconduct.
At the pre-transaction point, the firm measures the ability to accurately provide shipment status and track the order.
Answer the following statement true (T) or false (F)