It is a good idea to use a quotation in your introduction when a past writer or speaker has expressed an opinion on your topic that is more authoritative, comprehensive, or memorable than what you can say

Indicate whether the statement is true or false


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Communication & Mass Media

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The following is true about the Unique Selling Proposition, EXCEPT:

a. It is a term used in advertising. b. It can also be used in PR to delineate a unique benefit c. It must be powerful and encourage audience to take action d. Your competitors can copy it.

Communication & Mass Media

Which communication barrier takes place when the statement is an untrue generalization?

A. Bypassing B. Allness statement C. Fact-inference confusion D. Verbal confusion

Communication & Mass Media

Which of the following is TRUE in regard to expert

testimony? a. It comes from a person the audience recognizes as an expert. b. It tends to be less credible logically. c. If the person giving the testimony is famous, the audience will deem him/her to be credible. d. It has strong emotional appeal.

Communication & Mass Media

Which director felt that thehuman facewas themost critical part ofcinema?

a. Sergei Eisenstein b. Ingmar Bergman c. Carl Dreyer d. MaxOphuls

Communication & Mass Media