The following is true about the Unique Selling Proposition, EXCEPT:
a. It is a term used in advertising.
b. It can also be used in PR to delineate a unique benefit
c. It must be powerful and encourage audience to take action
d. Your competitors can copy it.
D
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Thinking about what you will be doing for dinner tonight during a class lecture is an example of noise that interferes with the communication process
Answer:
What made director Alfred Hitchcock's philosophy and practice of casting parts in his films a subject of ridicule from famous pulp fiction writer and novelist Raymond Chandler
What will be an ideal response?
Eleanor wanted to persuade a group of animal rights activists to support animal testing for a variety of
medical uses. Which of the following persuasive strategy was she pursuing? A) consciousness raising B) conversion C) refutation D) strengthening commitment E) compartmentalization
Dennis is having trouble concentrating on his boss's presentation because he has a headache. This is an example of
A. physiological noise interfering with a message. B. context affecting understanding of a message. C. a receiver's frame of reference affecting how he interprets a message. D. a receiver being unable to decode a sender's message.