The following is true about the Unique Selling Proposition, EXCEPT:

a. It is a term used in advertising.
b. It can also be used in PR to delineate a unique benefit
c. It must be powerful and encourage audience to take action
d. Your competitors can copy it.


D

Communication & Mass Media

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Thinking about what you will be doing for dinner tonight during a class lecture is an example of noise that interferes with the communication process

Answer:

Communication & Mass Media

What made director Alfred Hitchcock's philosophy and practice of casting parts in his films a subject of ridicule from famous pulp fiction writer and novelist Raymond Chandler

What will be an ideal response?

Communication & Mass Media

Eleanor wanted to persuade a group of animal rights activists to support animal testing for a variety of

medical uses. Which of the following persuasive strategy was she pursuing? A) consciousness raising B) conversion C) refutation D) strengthening commitment E) compartmentalization

Communication & Mass Media

Dennis is having trouble concentrating on his boss's presentation because he has a headache. This is an example of

A. physiological noise interfering with a message. B. context affecting understanding of a message. C. a receiver's frame of reference affecting how he interprets a message. D. a receiver being unable to decode a sender's message.

Communication & Mass Media